Email Newsletter

DDM took the initiative and developed UK Property Investment Pages, a dedicated portal for commercial investment property. The UKPiP Ezine was a weekly opt-in newsletter notifying registrants of new properties on the database to drive repeat traffic. Responses and click throughs were tracked and used to profile and build propensity models. The recipient database grew by an average of 2,000 per month and click through rates reached over 60% at their peak.